Forever 21

Forever 21 is a U.S. based casual wear brand with branches all around the world. In Seoul it is located on Myeongdong’s Fashion Street carrying modern women’s wear, accessories, shoes, bags, and men's wear.

The giant store covers nearly 3,300 ㎡ of space and offers popular items like sunglasses, accessories, bikinis, and sundresses. Tourists and locals come here for cheap, fast-fashion items, especially jeans and footwear is very afforable here. The shop has Western sizes and it is often a good place for Westerns to shop as they may not be familiar with Korean clothing sizes. Additionally, there is a permanent sales section; items with a yellow tag are specially discounted at the register.

Operating Hours: 10:30am - 10pm.